SERENA WILLIAMS Gx collaboration

In the fall of 2019, I was chosen as 1 of 3 designers, tasked to pull off a true collaboration with Serena Williams on a limited edition, custom Gatorade Gx bottle.

I was tasked with researching, planning, and other preparation prior to meeting with her. Our small team traveled to Miami in a weeks notice to conduct a brainstorm brainstorm with Serena in her home.

We produced many rounds of creative, concepting around what would become the “Limited Edition Serena Gx Kit.” My design concept, STRONG was chosen by Serena herself, which was then further developed into a full Gx kit.

I art-directed a photo shoot for assets needed for social. outside agencies, companies, etc. I also designed various digital assets that were needed after-the-fact, including instagram posts, emails, + website templates.

The design and collaboration came to life in the real world in many different forms, to highlight a few: Serena’s personal Instagram, Fast Company, ESPN, Pepsi Design. Serena even carried the bottle with her to the US. Open.