MUHAMMAD ALI x CHAMPION COLLECTION
SUMMER 2021

As part of the Summer 2021 Gatorade Limited Edition program, and in conjunction with the launch the Limited Edition Gx kit, I contributed design work for a special Muhammad Ali x Gatorade capsule clothing collection, partnering with another iconic brand, Champion.

To capture the contents of the collection, the photographer, crew, and team, rented out Windy City Boxing in Chicago, IL, where Muhammad Ali used to train. We used the studio and space as a source of inspiration for the shoot and the ways the clothing was styled. I was responsible for producing and art directions the entirety of the shoot.

The apparel was offered as part of the Gx collection and could be bought on G.com. There was lots of praise and buzz on socials and beyond for the collection.