After the success of the 2020 Limited edition Serena Williams collaboration, the same team of designers including myself was asked to pull off a collaboration/brainstorm with legendary athlete Muhammad Ali and his brand.

I was tasked with researching, planning, + preparation prior to meeting. We designed and created three “territories” to present for a Limited Edition Kit.

We traveled to New York City in Feb 2020 to collaborate with ABG, the agency that owns his name and estate.

Participated in many rounds of concepting and creative reviews to land on the concept below “Clash of Brash.” We further developed the limited edition kit, including the “wall of words” pattern used on front of bottle and rest of the kit.