GATORADE LIMITED EDITION BOTTLES
SUMMER 2021
For Gatorade’s limited edition bottles in the Summer of 2021, the design team was inspired by the Muhammad Ali fight posters, interpreting and drawing from them in different ways.
Along with being the lead designer on the project, I designed 2 out of the 6 flavors, including Fruit Punch - a design that included a geometric illustration that I made of Muhammad Ali.
To match the bottles, we also designed 6 limited edition posters, which were inspired by the bottle designs, which were influenced by the original posters (this came full circle!). These special posters were screen printed and included Muhammad Ali’s signature among other “easter egg” elements tying back to the original posters.