GATORADE LIMITED EDITION BOTTLES
SUMMER 2020

In summer of 2020, myself and another designer created a collection of 9 limited edition bottles, all featuring a different athlete from the Gatorade roster. This collection was to be launched in the summer of 2020 around the Olympics, each one signed by the athlete that was competing.

We called the concept “Shock the World,” and leveraged Gatorade’s iconic bolt mark to look like it was charging the athletes in their moments of action and celebration.

The anchors of that collection were Muhammad Ali and Serena Williams, and they were chosen to be gold with a special metallic print.